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Liberal Studies
 

7th Liberal Studies Syllabus - - - - - - - - - - - - - - - - - - - - - - Photo Essay Project (NEW!) - - - - - - - - - - - Examples of Photo Essays

S.H.A.R.E. - Weeks 1 & 2

  • This program will take place during this Liberal Studies section from 1/23-2/8. When the program is complete the general Liberal Studies course for this section will begin
  • During this period, students are asked to bring something to read for silent sustained reading. Ms. Rachel will begin class roughly 20 minutes after lunch is over and students will use the 20 minute period to read prior to the S.H.A.R.E. lesson for the day.

 

Unit 1: Intro to Media

Week 3: What is Media?

  • MONDAY:
    • Review syllabus and course objectives
    • Discussion: What is media and why media literacy is important
    • Take the media questionnaire
  • WEDNESDAY:
  • FRIDAY:
    • Continue current events discussion - where are our goods made?

UNIT 2: Advertising: What, Whom, Why, and How

Week 4: Advertising

Week 5/ Advertising: Determining Subtexts, Appeals, Target Audiences, & Techniques of Persuasion

  • MONDAY:
    • Perform ad skits
    • Discussion: How does the target audience change the appeal of the advertisement?
  • WEDNESDAY:
  • FRIDAY:
    • Current Events - Teacher Profanity Law
      • How does the FCC determine what is "appropriate?"
      • How should school administrations define "appropriate" behavior and language for teachers?

Week 6/ Advertising: Techniques of Persuasion - Logos, Pathos, Ethos

  • MONDAY:
  • WEDNESDAY:
    • 10 Common Advertising Techniques
    • Part II of Argumentation
      • Discussion: What were the most effective techniques to persuade people? How does the target audience impact which techniques will be more persuasive?
      • Describe a commercial that you like. Why do you enjoy this commercial? How do you think marketers go about getting information about their target audiences? What methods do you think they use?

Week 7/ Spring Break

Week 8/ Advertising: Selling Your Audience - Focus Groups and Media Kits

  • WEDNESDAY:
    • View Excerpts from Frontline's Merchants of Cool - Discussion Questions Coinciding with Film
    • What makes marketing so difficult? Why is it difficult to market to teens?
    • What tactics do you think are okay for companies/ researches to use to figure out what consumeres like? What type of tactics would put you off?
    • What is cool hunting? Is it an ethical practice? If so, to what extent?
  • FRIDAY:
    • Complete magazine analysis
    • What is a media kit and how are they used to "sell audiences?"

Week 9/ Advertising: Complications with Marketing to Children

  • MONDAY:
    • Begin documentary Consuming Kids (via youtube) and begin video guide
  • WEDNESDAY:
    • Finish film and video guide
    • Discussion:
      • Why are children more susceptible to marketing? Given such information, do they need further protections? Would creating legislation regarding marketing to children be appropriate or result in the creation of a "nanny state?"

Week 10/ Understanding Advertising Via the Creation of Your Own Commercial

  • MONDAY:
  • WEDNESDAY:
    • Begin writing the scripts for your three commercials. Each commercial scripts needs:
      • A setting (top of the page)
      • Stage directions (in blue)
      • camera directions (in red)
      • dialogue
      • a list of props
  • FRIDAY:
    • Working on props, setting, and costumes
    • Your group must come up with a logo for your product

Week 11/ Understanding Advertising Via the Creation of Your Own Commercial

  • MONDAY:
    • Filming commercial 1 and commercial 2
  • WEDNESDAY:
    • Too much wind for filming - view "The Persuaders"

Week 12/ Understanding Advertising Via the Creation of Your Own Commercial

  • MONDAY:
    • Finish Filming Commercials 2 & 3
  • WEDNESDAY:
    • Edit Commercial via Imovie
    • Future is Now Ranking
  • FRIDAY:
    • View commercials

The Future Project/ Predicting the Outcome of the 2012 Presidential Election: 4/23-5/22

Community Service Learning Project: May 23 - June 6

  • Objectives:
    • Understand the connection between human geography and immigration policies
    • Explain the impact of US immigration policies on border crossers
    • To make at least 100 hygience kits for the non-profit organization No More Deaths, which will be delivered by seniors in the fall of the upcoming school year