7th Liberal Studies Syllabus - - - - - - - - - - - - - - - - - - - - - - Photo Essay Project (NEW!) - - - - - - - - - - - Examples of Photo Essays
S.H.A.R.E. - Weeks 1 & 2
- This program will take place during this Liberal Studies section from 1/23-2/8. When the program is complete the general Liberal Studies course for this section will begin
- During this period, students are asked to bring something to read for silent sustained reading. Ms. Rachel will begin class roughly 20 minutes after lunch is over and students will use the 20 minute period to read prior to the S.H.A.R.E. lesson for the day.
Unit 1: Intro to Media
Week 3: What is Media?
- MONDAY:
- Review syllabus and course objectives
- Discussion: What is media and why media literacy is important
- Take the media questionnaire
- WEDNESDAY:
- One-way vs. Two-way communication
- Discussion:
- Purpose and Objectives of Media
- Key Questions for Analyzing Media
- FRIDAY:
- Continue current events discussion - where are our goods made?
UNIT 2: Advertising: What, Whom, Why, and How
Week 4: Advertising
- WEDNESDAY:
- FRIDAY:
- What is an ad and what is its purpose?
- Analyzing how your wants, values, and advertisements are connected
Week 5/ Advertising: Determining Subtexts, Appeals, Target Audiences, & Techniques of Persuasion
- MONDAY:
- Perform ad skits
- Discussion: How does the target audience change the appeal of the advertisement?
- WEDNESDAY:
- Determining the "hidden" value messages in advertisements and the appeals used to relate those messages
- FRIDAY:
- Current Events - Teacher Profanity Law
- How does the FCC determine what is "appropriate?"
- How should school administrations define "appropriate" behavior and language for teachers?
Week 6/ Advertising: Techniques of Persuasion - Logos, Pathos, Ethos
- MONDAY:
- WEDNESDAY:
- 10 Common Advertising Techniques
- Part II of Argumentation
- Discussion: What were the most effective techniques to persuade people? How does the target audience impact which techniques will be more persuasive?
- Describe a commercial that you like. Why do you enjoy this commercial? How do you think marketers go about getting information about their target audiences? What methods do you think they use?
Week 7/ Spring Break
Week 8/ Advertising: Selling Your Audience - Focus Groups and Media Kits
- WEDNESDAY:
- View Excerpts from Frontline's Merchants of Cool - Discussion Questions Coinciding with Film
- What makes marketing so difficult? Why is it difficult to market to teens?
- What tactics do you think are okay for companies/ researches to use to figure out what consumeres like? What type of tactics would put you off?
- What is cool hunting? Is it an ethical practice? If so, to what extent?
- FRIDAY:
- Complete magazine analysis
- What is a media kit and how are they used to "sell audiences?"
Week 9/ Advertising: Complications with Marketing to Children
- MONDAY:
- Begin documentary Consuming Kids (via youtube) and begin video guide
- WEDNESDAY:
- Finish film and video guide
- Discussion:
- Why are children more susceptible to marketing? Given such information, do they need further protections? Would creating legislation regarding marketing to children be appropriate or result in the creation of a "nanny state?"
Week 10/ Understanding Advertising Via the Creation of Your Own Commercial
- MONDAY:
- Begin Commercial Project Today
- WEDNESDAY:
- Begin writing the scripts for your three commercials. Each commercial scripts needs:
- A setting (top of the page)
- Stage directions (in blue)
- camera directions (in red)
- dialogue
- a list of props
- FRIDAY:
- Working on props, setting, and costumes
- Your group must come up with a logo for your product
Week 11/ Understanding Advertising Via the Creation of Your Own Commercial
- MONDAY:
- Filming commercial 1 and commercial 2
- WEDNESDAY:
- Too much wind for filming - view "The Persuaders"
Week 12/ Understanding Advertising Via the Creation of Your Own Commercial
- MONDAY:
- Finish Filming Commercials 2 & 3
- WEDNESDAY:
- Edit Commercial via Imovie
- Future is Now Ranking
- FRIDAY:
The Future Project/ Predicting the Outcome of the 2012 Presidential Election: 4/23-5/22
- The Numbers Game: Political Process, the Delegate Count & Election Math - Source Questions
- Who's Voting Now: Understanding Demographics and Voter Populations
- Census _Where and Who the Voters
- Campaign Advertising:
- Explore the Issues: Websites, News articles, and Polls to Use for Research
- Campaign Issues & Polls In General:
- Campaign Issues Specifically:
- Economy: Tax Cut & Deficits (Balancing the Budget), Gas Prices, & Unemployment
- Immigration:
- Health Care:
Future of the Affordable Care Act, Insurance, and Healthcare Needs
- Foreign Policy: National Security & Regions of Instability
- Create a Prediction for the 2012 Presidential Election Outcome
- Future Project Group Planning Schedule
- Monday 5/7: 1) Candidate assignments 2)begin determining three issues to focus on
- Wednesday 5/9: 1) determine key swing states to focus; 2), complete your electoral map; 3) determine demographics your candidate might win and find a poll or graph to support your ideas
- Friday 5/11: 1) determine your candidates stance in terms of financing; 2) Explain whether the emergence of Super Pacs will hurt or help your candidate
- Monday 5/14: 1) focus on your issues; start with your top issues and find supportive polls, graphs, and articles that suggest this is an important issue 2) once your analysis is complete for the first issue, move on to the next
- Wednesday 5/16: 1) once you have gathered enough info to analyze you issues, finalize your powerpoint. Make sure that you have used at least 2 graphs and 2 polls in your presentation and make sure to incorporate your electoral map. Your issues should have visual aids to support your arguments. 2) When all else is done, get to work on your candidate banner. Make it simple and supportive.
- Monday 5/21: Presentations! I will also select who will present for the Future Open House on the 22nd.
Community Service Learning Project: May 23 - June 6
- Objectives:
- Understand the connection between human geography and immigration policies
- Explain the impact of US immigration policies on border crossers
- To make at least 100 hygience kits for the non-profit organization No More Deaths, which will be delivered by seniors in the fall of the upcoming school year
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